Snapchat

My Role: Content Strategist & Editor (working on behalf of Built In)

Skills Used: Content Strategy, Editing

Tools Used: Google Suite

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The Objective

🎯 Position Snapchat as an employer of choice for senior tech talent. Through an add-on landing page for Snapchat’s profile, we would need to distill the key selling points of working on their tech and product teams for a wide audience. Could this content be as memorable as the dancing hot dog filter?

The Process

✔️ Researched Snapchat’s existing employer-facing marketing, plus gathered insights about similar players in the industry.

✔️ Pitched Snapchat stakeholders on several creative directions, chiefly employee features that focused on cybersecurity, emerging technology, and engineering infrastructure.

✔️ Interviewed Snapchat employees, and worked with a writer to distill responses into short, descriptive vignettes.

✔️ Edited copy and worked with Snapchat stakeholders to address feedback.

The Outcome

🏆 *Cue the dancing hot dog filter.* The “microstory” approach gives potential job candidates a more authentic glimpse into the lives of Snapchat employees and the work their product and technology team does.