MyFitnessPal

My Role:
Senior Marketing Copywriter

Skills Used: Copywriting, UX Writing

Tools Used: Google Suite, Figma, ConceptShare

_____

_____

The Objective

🎯 Steer existing members to use the Macros feature within MyFitnessPal, a premium feature that was underutilized by users.

The Process

✔️ Met with marketing leads and designers to establish creative direction.

✔️ Set off to create subject lines, preheaders, body copy, and CTAs.

✔️ Wrote four email variants with an accessible, easy-going tone that educated and enticed at the same time.

The Outcome

🏆 An email campaign that not only funneled existing users to use the Macros feature but informed them how to use the feature.