My Role: Content Strategist, Editor & Writer

Skills Used: Content Strategy, Copywriting, Editing, Interviewing, Project Management

Tools Used: Google Suite, Trello, WordPress, Figma

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The Objective

🎯 Steer the rollout of Colgate-Palmolive’s Innovation Website.

🎯 Give internal stakeholders and an external audience a behind-the-scenes look at the innovative work going on at Colgate-Palmolive.

The Process

✔️ Met with senior leaders at CP to determine areas of storytelling interest.

✔️ Created and implemented a content strategy.

✔️ Interviewed people across the business, conducted extensive research, and wrote story briefs.

✔️ Wrote and edited stories, and steered each story through a comprehensive review process.

✔️ Wrote the copy for all of the website’s pages, from its opening statement to descriptions of Colgate-Palmolive’s brands.

The Outcome

🏆 A stunning showcase of Colgate-Palmolive’s innovative work. Today, Colgate-Palmolive directs shareholders, board members, its 34,000+ employees, interested job candidates, and more to the website to get a glimpse of the work its Innovation teams carry out every day.