HP

My Role: Copywriter (working on behalf of Designory)

Skills Used: Copywriting, Script Writing

Tools Used: Google Suite, Frame

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The Objective

🎯 In 60 seconds, bring the HP Pavilion All-in-One Desktop PC to a Gen Z audience.

The Process

✔️ Concepted and wrote three script options that featured key selling points of the HP Desktop. Each script featured subtle copy changes that added up to a big difference (“watch your faves” vs. “stream with bae” & many more).

✔️ Created one final script based on feedback on three options. Worked alongside a video editor to tweak any last-minute copy.

The Outcome

🏆 A fun, quick spot that entices consumers to ditch the dual monitor setup and opt for a desktop PC that can do it all.